The Reason we lost the deal was we were too expensive
/What if through doing one thing we could help you increase your win/loss ratio and improve your revenue, margin and marketshare and reduce your cost of sales? Here it is.
Track the reasons you lost a sale and interrogate them.
When I say interrogate them, what I mean – interrogate the person in your organisation providing the reason and if need be go ask the questions to the lost deal.
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