When training is great, it’s great
Many years ago we would be about to conduct a sales training workshop, when we got feedback that some of the participants may not change, and therefore would just go through the motions of participating.
This is not new.
Many training workshops have been held, on many subjects, and yet some participants revert back to what they have always done, its unfortunately common.
When we started conducting workshops, we made a guiding principle:
We give a shift.
What this does is keep us focused on ensuring people are having a great experience and receive ‘aha’ moments – and I mean plural moments.
We have consistently structured our workshops around personalisation – around the organisations go-to market strategy, their products/services, their marketplace and especially their people attending.
Don’t just take our word for it!
Two weeks ago I facilitated a workshop for 30 people.
I already knew that during a previous workshop one participant left after the first day lunch – refusing to come back. Knowing this, I played on him – as an example to others.
He came back after our lunch break – yeah, we had a win. I focused very hard on engaging with everyone there – assisting them in understanding mindset blockages they were having and the benefits of re-framing.
Some of the attendees has been in sales for 30 years – I was going to have to provide some personalisation to get them to buy in. The feedback forms confirmed I had been successful.
Back to the sales workshop where some of the participants may not change.
At the end of the first day, one of those participants who indicated they would not change said to me, “Michael, this is the very first time any organisation has invested in me, thank you”. That person is now a very successful sales manager (who I have since coached) and he sends his people to our Super Sales Clinics whenever he can – because We Give a Shift.