The law is attributed to a US Army General Charles Krulak who “theorised that in an age of always-on cameras, cell phones and social networks, the lowly corporal in the field would have far more leverage and impact than ever before.” Krulak wrote From this the application of Krulak’s Law to business has been derived: “The closer you get to the front, the more power you have over the brand.”

So let's translate this to your business. If a customer rings your office and their call is not answered - what will they think?

If a customer rings your office and their call is answered and they are passed on many times internally - what will they think?

If a customer rings your office and their call is answered by someone they cannot understand or are treated rudely - what will they think?

What about when a sales person calls them and waffles on and on - what will they think?

Don't think that applies to your people - how would you know?

We recently embraced call recording software (see the video) that provides insights into cold and hot words usage, talking vs listening, whether your sales people talk to quickly that the prospect gets lost and then tunes out, whether there are switches within the conversation.

I bet $1,000 that your sales people would improve if they used this software with coaching from us and I can prove it - before and after recording - willing to take my bet?

Click here to learn how SG Partners can assist you on really understanding how your sales people come across and whether your people stack up against Krulak’s law.